Mystery Unboxed

Disney Toy Collector (DC) channel on youtube made $4.9 million in 2014 by just uploading videos of a lady unboxing Disney Toys (Fusion, 2015). Though the trend of unboxing on youtube might have first started with the attempt of showing off the latest product purchased by youtubers or as a mean of self expression (Smith … More Mystery Unboxed

Facebook Users Driving Traffic to Touristic Sights?!

350 million is the number of images uploaded on facebook every day. While in the past we used to store our polarized images in albums, 10 years ago we started saving them digitally on our desktop and sharing them on facebook. Facebook has made photo sharing immeasurably an easy process which enables a 2-way communication … More Facebook Users Driving Traffic to Touristic Sights?!

Marketing Meets Science!

Now, we all agree that, as consumers, we’re not rational buyers. But if rationality is not behind our purchase decision what triggers our buying behavior? Customers are bombarded with thousands of marketing messages a day. Thus, it became challenging to find new ways to get the customer remember the brand. In order to succeed, marketers … More Marketing Meets Science!


Retailing has encountered a remarkable transformation in the past years shifting from selling products through one specific channel, which was mainly the brick-and-mortal, into the possibility of selling through multiple channels, more specifically, online. This transformation has been triggered by many factors but topped by advancements in digital communication (Verhoef et al., 2015). Researchers have … More Showrooming

Marketing in 2115!

December 3, 2115: It’s 8 o’clock in the morning, PET sent me vibration signals to wake me up, just as any other morning.  PET informed me that my energy level has dropped below 50%, so I had to eat – PET is my “Software Companion”, a chip I wear as an ear ring with 3D hologram screen that would pop-up 35cm … More Marketing in 2115!